I’ll always have a soft spot for magazines. And, this article in the New York Times by Stuart Elliott highlights some of creative ways brainy brands are working to spread the news (pun intended).
The Atlantic is reaching prospective readers in “places where people’s brains are most at rest” — like the corner store. Client: The Atlantic; Agency: Euro RSCG Worldwide, New York
Juxtapose its name with a classic game. Client: The Economist; Agency: BBDO New York