When the Celtics sent the Cavaliers home after a convincing game six win. It was Boston heading to the NBA Finals and the start of what has been noted as the LeBron James sweepstakes. New Yorker’s wasted no time marshalling the cities resource to convince LeBron that the Big Apple should be his new home.
Created by BBH for NYC & Company, the “C’mon LeBron” social media campaign comes complete with a Web site and the standard mix of social networking tools that should inspire even that shrinking violet of Knicks (or Nets) fan to show their love for LeBron. Albeit, seeded by the official marketing and tourism arm for the City of New York, campaigns like this could become an archetype for how to create a fan movement.