I know that I’m late to the game throwing in our two cents about the Old Spice video barrage (if you call 14 hours late). This day-long campaign redefined “A-game” for creative folks across the planet. 87 short comedic YouTube videos about Old Spice shot in real-time, in a single day (oh, and throw in a voicemail message Website featuring Isaiah Mustafa generated to your phone for good measure).
One word about the execution of this campaign, Brilliant! No doubt one of the most innovative (and should win a ton of awards) marketing ideas since Subservient Chicken by CP+B, BMW Films -The Hire series by Fallon, and the ShamWow Guy (we’re joking about the ShamWow thing). Thank you Wieden + Kennedy and Old Spice for creating a vehicle were Mustafa could share his confident words of wisdom.