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GroupOn Fail: How to Measure Super Bowl Success | Point Oh! | Peter Imbres

The Super Bowl, despite being a decent game this year, is a pretty fascinating marketing event.  Our culture, which will generally go to great lengths to avoid commercials, will, on this one day of the year, pay as much attention to the advertising as they do to the entertainment programming that it’s interrupting.

via GroupOn Fail: How to Measure Super Bowl Success | Point Oh!.

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