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Kenneth Cole Tweet a Lesson in Stages of Social-Media Sin | Advertising Age | Rupal Perekh

In each case, the cycle of how consumers react to a brand is generally the same, but what’s changing is that the cycle is speeding up. Each time a brand experiences a social-media blunder, the event blows up and moves through the seven stages below faster and faster before the whole thing vanishes in a puff of smoke.

via Kenneth Cole Tweet a Lesson in Stages of Social-Media Sin – Advertising Age.

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