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$100K of Free Branding Advice, in Just Three Words | Co.Design

There is a moment during every branding presentation I give when I offer something enormously valuable–for free. I tell clients to write down what is essentially the formula for successful branding employed by the best brands in the world. With their undivided attention and pens in hand, I summarize this formula for them in three words: Unify. Simplify. Amplify.

via $100K of Free Branding Advice, in Just Three Words | Co.Design.

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