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How Mobile Can Be A Bridge to In-Store Shopping | Digital – Advertising Age

A recent Google research project found that 80% of searches on smartphones are spontaneous, as opposed to planned, and nearly half of those are goal-oriented. Often those goals are purchases and, to Jonathan Alferness, this is evidence of mobile’s role as a bridge — and an extremely valuable one — from the digital world to the physical one.

via How Mobile Can Be A Bridge to In-Store Shopping | Digital – Advertising Age.