Lucky Charms cereal, which for most of its 48-year history has targeted kids, is making a bigger play for adults in a new campaign expected to go national next year. For brand owner General Mills, the pot of gold at the end of the rainbow are the adults who as kids grew up with Lucky the Leprechaun and are apparently running back to him in search of some feel-good nostalgia.

via Lucky Charms Finds Gold With Adult Fans | Advertising Age.