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Vigor, Brain Power And Other Health Claims From Coke’s Advertising Past : The Salt : NPR

Launched last week, the ads discuss the beverage giant’s efforts to combat obesity, while also insisting that Coke products can be part of a healthy lifestyle. Those claims have been met with widespread skepticism and ridicule from public health advocates and the advertising world alike, with words like “shameless” and “chutzpah” bandied about.

via Vigor, Brain Power And Other Health Claims From Coke’s Advertising Past : The Salt : NPR.