The beauty of One Minute Briefs is that the ideas that come out of them can be really really shit or really really good. But you’ve only spent one minute on it so it’s all good whatever happens. We often find that the first idea you have is the best. We hope you’ll all get involved…if you’ve got a minute. So, creatives take notice – clever little crowd-sourcing mechanism these folks have started. An even better exercise to help keep the talent at your agency razor sharp.