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Reflects on the Costs and Controversy of Being a Self-Invention Prototype

More than 20 years ago, Marilyn Manson created his persona and even booked his first performance without even having written a song. Best of all, he wrote his autobiography before bothering to get famous. At the time, this cart-before-horse approach to personal branding was novel to the point of bafflement.

Source: Reflects on the Costs and Controversy of Being a Self-Invention Prototype | Adweek