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How to Run an Empathy & User Journey Mapping Workshop

Empathy mapping is a way to characterise your target users in order to make effective design decisions. User journey mapping is a way to deconstruct a user’s experience with a product or service as a series of steps and themes. Put simply, these methods encourage your stakeholders to think about user needs effectively, identifying pain points and opportunities in a systematic and straightforward way.

Source: How to Run an Empathy & User Journey Mapping Workshop — Medium