Blog


McKinsey’s Approach to Agile Marketing

The truth is, many marketing organizations think they’re working in an agile way because they’ve adopted some agility principles, such as test and learn or reliance on cross-functional teams. But when you look below the surface, you quickly find they’re only partly agile, and they therefore only reap partial benefits.

via Agile Marketing: A Step-By-Step Guide | McKinsey & Company