Suppose you want to design the best company on earth to work for. What would it be like?
via Creating the Best Workplace on Earth – Harvard Business Review.
Category: Blog
Engage A Captive Audience: Bored Travelers Look for Branded Content – Brafton
People love to travel, so much so that they turn to blogs for vacation ideas, on-site activity recommendations and to publish photos from their trips. Sometimes, people are less enthused about being in-transit, and they turn to branded content to keep them busy.
via Engage a Captive Audience: Bored Travelers Look for Branded Content – Brafton.
What Classic Ads Would Look Like On Today’s Social Channels – PSFK
Social media affects the design and strategy of advertising. Advertising creative Eoin Conlon from Ireland takes a fresh look at five classic ads, re-envisioning how their message would be shared if they were to run today.
via What Classic Ads Would Look Like On Today’s Social Channels – PSFK.
Heineken Creates Interactive Bottle That Responds To Drinkers – PSFK
Heineken introduced a ‘smart’ beer bottle that can interact with other bottles, its surroundings, and the people around it, at Milan Design Week. ‘Heineken Ignite‘ is a new innovation from the brand that demonstrates its commitment to “using pioneering technology and design to create inventive new ways to experience the product and the brand.”
via Heineken Creates Interactive Bottle That Responds To Drinkers – PSFK.
What Ron Johnson Got Right – Harvard Business Review
Must every business decision be backed by big-data and predictive analytics and a slavish deference to the voice of the customer? Is there no place for instinct in strategy anymore? Johnson’s debacle will go down as one of business history’s epic fails. But I think he was right about one thing: “To do things that haven’t been done before,” he says, “you need to trust your intuition.”
