Suppose you want to design the best company on earth to work for. What would it be like?
People love to travel, so much so that they turn to blogs for vacation ideas, on-site activity recommendations and to publish photos from their trips. Sometimes, people are less enthused about being in-transit, and they turn to branded content to keep them busy.
Must every business decision be backed by big-data and predictive analytics and a slavish deference to the voice of the customer? Is there no place for instinct in strategy anymore? Johnson’s debacle will go down as one of business history’s epic fails. But I think he was right about one thing: “To do things that haven’t been done before,” he says, “you need to trust your intuition.”