The Rise of the Creative Officer Or why creative innovation is making the move into the C-suite. The short answer? Superbly designed products and experience sell themselves. In today’s fast-paced economy where products and service can become obsolete within six months, consumers have become less responsive toward traditional marketing and advertising strategies.
Make plans to attend on May 4 at the Fine Line Music Café in Minneapolis as creative leaders Michael Fanuele, CCO General Mills, Tom Nowak, CCO Best Buy and Todd Waterbury, CCO Target – take the stage to discuss how creative innovation is making the move into the C-suite.
Moderated by Jayne Haugen Olson, VP Content, MSP Communications, the panel will talk about the growing trend by companies to elevate and expand the strategic role of creativity & design throughout their businesses.
DATE: Thursday, May 4, 2017
TIME: 5:30 p.m. Social Hour, 6:30 p.m. Program
PLACE: Fine Line Music Café; Minneapolis, Minnesota
Source: AdFed – The Rise of the Creative Officer