Tag: Advertising


The Rise of the Creative Officer

The Rise of the Creative Officer Or why creative innovation is making the move into the C-suite. The short answer?  Superbly designed products and experience sell themselves. In today’s fast-paced economy where products and service can become obsolete within six months, consumers have become less responsive toward traditional marketing and advertising strategies.

Make plans to attend on May 4 at the Fine Line Music Café in Minneapolis as creative leaders Michael Fanuele, CCO General Mills, Tom Nowak, CCO Best Buy and Todd Waterbury, CCO Target – take the stage to discuss how creative innovation is making the move into the C-suite.

Moderated by Jayne Haugen Olson, VP Content, MSP Communications, the panel will talk about the growing trend by companies to elevate and expand the strategic role of creativity & design throughout their businesses.

EVENT DETAILS

DATE: Thursday, May 4, 2017
TIME: 5:30 p.m. Social Hour, 6:30 p.m. Program
PLACE: Fine Line Music Café; Minneapolis, Minnesota

Source: AdFed – The Rise of the Creative Officer

SaveSave

SaveSave

The Pop-Up Anti-Brexit Newspaper That Wouldn’t Quit

The New European was supposed to be a “pop-up” newspaper, with a planned run of just four weeks. But the publication has developed enough of a following that Archant has decided to continue publishing through at least the end of the year

Source: This Anti-Brexit Newspaper First Launched as a Pop-up, But It’s Doing Well Enough to Continue Indefinitely | Nieman

In The Trump Era, The Fuck You, Pay Me Ethos Is More Important Than Ever

While most of us will likely never engage in business with the Trumps or their companies, one should be wary that, just as Donald Trumps racist remarks emboldened the bigots of America to come out of the woodwork, so too might his unabashed business fuckery embolden Americas capitalist swindlers.

Source: Why the Fuck You, Pay Me Ethos Is More Important Than Ever in the Trump Era – VICE