Tag: Advertising


Lessons in Building Brand Clarity

Disruption and innovation are the mantras of the day. This is not just a management fad. These have become cornerstones of competitiveness. Technology—in particular the digitization of the enterprise—is having a profound impact on today’s businesses. It is accelerating market shifts, enabling the creation of new business models.

Source: Managing for Disruption: Lessons in Building Brand Clarity | Branding Magazine

Are You Ready for Chatbots?

Are you ready? Chatbots are being embraced at an unprecedented rate because they are easy to build, scalable — since they can be powered across a range of platforms — and are both useful and promotional, said Christian Brucculeri, CEO and director at Snaps. The future of branded bots, he said, will be brands “owning” areas and “offering smart utilities. “A grocer or a food brand, for instance, could develop a recipe generator bot, so all one has to do is type the name of an ingredient, and get a bunch of recipe recommendations.”

Source: Brands as Chatty Friends: Are Chatbots ‘The Beginning of a New Internet’? | Digiday

The Perfect Football Prank

The perfect football prank on an unsuspecting fan during the UEFA Champions League match between A.S. Roma and Real Madrid. Well played Heineken, well played.

Source: Heineken | The Dilemma

An Important Message From a Dad to His Daughter

A new commercial from Indian laundry detergent brand Ariel is seeking to close the housekeeping gap once and for all. As part of its campaign #ShareTheLoad, the company has released an ad in which a father apologizes to his grown daughter for teaching her retrograde gender stereotypes, including the fact that she should have to do all the housework in her family.

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Photo: Ariel India

Warning: this will probably make you cry.

Source: This Powerful Commercial Features an Important Message From a Dad to His Daughter | Mic