Tag: Advertising


Virtual Journey to Ireland

Natakhtari Brewery’s Old Irish, a Georgian (country) beer created a fantastic virtual reality campaign that transports folks along a journey about what makes their drink “100% Irish.”

Lessons in Building Brand Clarity

Disruption and innovation are the mantras of the day. This is not just a management fad. These have become cornerstones of competitiveness. Technology—in particular the digitization of the enterprise—is having a profound impact on today’s businesses. It is accelerating market shifts, enabling the creation of new business models.

Source: Managing for Disruption: Lessons in Building Brand Clarity | Branding Magazine

Are You Ready for Chatbots?

Are you ready? Chatbots are being embraced at an unprecedented rate because they are easy to build, scalable — since they can be powered across a range of platforms — and are both useful and promotional, said Christian Brucculeri, CEO and director at Snaps. The future of branded bots, he said, will be brands “owning” areas and “offering smart utilities. “A grocer or a food brand, for instance, could develop a recipe generator bot, so all one has to do is type the name of an ingredient, and get a bunch of recipe recommendations.”

Source: Brands as Chatty Friends: Are Chatbots ‘The Beginning of a New Internet’? | Digiday

The Perfect Football Prank

The perfect football prank on an unsuspecting fan during the UEFA Champions League match between A.S. Roma and Real Madrid. Well played Heineken, well played.

Source: Heineken | The Dilemma