Tag: Branding


Juventus New ‘beyond football’ Logo

The Old Lady has a new set of clothes. Juventus, one of the world’s most famous and most successful football clubs – known in Italy as La Vecchia Signora – has launched a new logo and an ambitious plan to go ‘beyond football’…and It’s not that bad.

Source: Juventus launch new logo to go ‘beyond football’. Will it take them there? – Creative Review

‘Toilet Paper’ for Smartphones

Photograph: NTT Docomo

Japan has taken its reputation for hygiene up another notch with the introduction of “toilet paper” for smartphones inside toilets at Narita international airport. In a new take on the meaning of public convenience, users are invited to pull off a piece of paper from a dispenser next to the regular toilet roll and give their phone screens a germ-busting polish.

Source: Swipe Right? ‘Toilet Paper’ for Smartphones Trialled in Japanese Airport Bathrooms | The Guardian

McKinsey’s Approach to Agile Marketing

The truth is, many marketing organizations think they’re working in an agile way because they’ve adopted some agility principles, such as test and learn or reliance on cross-functional teams. But when you look below the surface, you quickly find they’re only partly agile, and they therefore only reap partial benefits.

via Agile Marketing: A Step-By-Step Guide | McKinsey & Company

How to Create a Great Customer Experience

Harvard Business Review found that companies who successfully implement a customer experience strategy achieve higher customer satisfaction rates, reduced customer churn and increased revenues.

via 7 Ways to Create a Customer Experience Strategy | SuperOffice