Are you ready? Chatbots are being embraced at an unprecedented rate because they are easy to build, scalable — since they can be powered across a range of platforms — and are both useful and promotional, said Christian Brucculeri, CEO and director at Snaps. The future of branded bots, he said, will be brands “owning” areas and “offering smart utilities. “A grocer or a food brand, for instance, could develop a recipe generator bot, so all one has to do is type the name of an ingredient, and get a bunch of recipe recommendations.”
When you think about the amount of content available to us now, how the number of channels through which we reach it proliferates while the forms of content we use to connect are becoming more diverse… how can marketers know where to aim their fire? Importantly, what to stop doing and where to dial up efforts?
Yves Béhar is chief creative officer at fitness tracker company Jawbone and founder of US design and branding firm Fuseproject. Here, he shares his thoughts on the future of fitness trackers, their potential to improve healthcare and how to design a device that people will want to wear every day
Design, at its heart, is about solving problems. That’s why it’s so easy to talk to designers. They can explain exactly how their interface is built to help you navigate through your phone, or how a device was shaped to make it possible for mass manufacturing on the assembly line.But over the course of hundreds of conversations with designers, I’ve begun to wonder: If most people’s goal is to live a happy life, why did I never hear designers explain how they’d built something to make me happy?