Think of an innovation new proposition like a Rubik’s Cube: we can’t expect to have the changing faces of society, customer behaviours or technology and yet leave the business model side of the cube unchanged.
The United States government has demanded that Apple take an unprecedented step which threatens the security of our customers. We oppose this order, which has implications far beyond the legal case at hand. This moment calls for public discussion, and we want our customers and people around the country to understand what is at stake.
Source: Customer Letter – Apple
Naturally, you want to be actually providing your clients with the most value you can for the money they’re paying you. But – and I’ll probably offend some people by saying this – value, especially in a design context, is subjective. What one person finds valuable, someone else might consider utter garbage, and vice-versa.
The Premier League has launched a new visual identity for the 2016/17 season, with an updated lion icon designed to communicate a new side to the world’s most popular football league. And, the work is nothing short of brilliant.