What does it look like to apply design thinking to the discipline and practice of leadership?
IBM is not a design company. Of its nearly 400,000 employees, few could rightly be described as aesthetes; of its assorted products, many seem to be of the “function over form” variety. And yet, if you look past its pocket-protector reputation, there’s little doubt that IBM is angling—more aggressively than any corporation of its size—to become a leading design company in the most literal sense of the phrase
Most organizations are reasonably good at gathering data on their users. But data often fails to communicate the frustrations and experiences of customers. A story can do that, and one of the best storytelling tools in business is the customer journey map.
Follow this conveyor belt of facts to find out what happens to your plastic after the bin, and how you can become a more conscious consumer.
As the new year begins, millions of people are vowing to shape up their eating habits. This usually involves dividing foods into moralistic categories: good/bad, healthy/unhealthy, nutritious/indulgent, slimming/fattening — but which foods belong where depends on whom you ask. Welcome to the world of spurious correlations.