The Old Lady has a new set of clothes. Juventus, one of the world’s most famous and most successful football clubs – known in Italy as La Vecchia Signora – has launched a new logo and an ambitious plan to go ‘beyond football’…and It’s not that bad.
Along with the wonder goals, penalties, sending offs and pitch invasions, some of football’s most memorable moments have come in the form of the undershirt celebration: hastily scrawled or ironed-on messages expressing political views or religious beliefs, which players would lift their shirt to reveal after scoring a goal.
Virtual reality’s immersive qualities have been researched for decades. In the mid-1990s, several years before The Matrix was released, controlled studies were conducted to test VR’s effectiveness as a form of exposure therapy – which enables sufferers to confront the object of their fear in a controlled environment – treating conditions such as acrophobia, a fear of heights. While the results were very promising, broadly waning consumer interest in the technology at the time saw it largely fall out of the