Tag: Games


Childrens Museum Promotes Creative Kids Play With Cardboard Box Shop | MediaPost Publications

To promote the “Unboxed: Adventures in Cardboard” exhibit, The Chicago Childrens Museum launched Mister Imagines Toy Store, a pop-up store in Chicago’s Wicker Park. This toy store, however, was nothing like a traditional toy store with games, videos, dolls and books. This toy store sold cardboard boxes, and nothing else.

via Childrens Museum Promotes Creative Kids Play With Cardboard Box Shop | MediaPost Publications.

MIMA Summit 2012 – Guy Kawasaki & Jane McGonigal – October 10, 2012 – Minneapolis, MN

Minnesota is the home to an amazing advertising, marketing, and interactive development community – some would say that everyone who works the state that I call home is ‘Above Average’.

No other conference helps elevate Minnesota’s talent like the MIMA Summit.  It’s the biggest annual marketing and technology conference in the Midwest, presented by the oldest interactive marketing association in America. (FULL DISCLOSURE: I’m MIMA’s Vice President.  So, I have a soft spot in my heart for the organization – not to mention that I’m a bit of a Minnesota towny).  

This year’s theme is No Boundaries: The Rapid Evolution and Diversification of Digital Marketing featuring keynotes by gaming expert Jane McGonigal and former Apple chief evangelist and best selling author Guy Kawasaki, as well as over 32 sessions with an incredible roster of national speakers on digital leadership, mobile e-commerce, SEO, digital strategy, social media and more (breakfast, lunch and a happy hour included).

And, you’ll network with over 700 of the smartest interactive marketers around (I know most of these people and they’re good folks).  I’m attending and I hope you will join us.

MIMA Summit 2012 with Guy Kawasaki and Jane McGonigal - Minneapolis, MN

via MIMA Summit 2012 with Guy Kawasaki & Jane McGonigal – Minneapolis, MN- October 10, 2012.

Clif Bar Gets People Geo-tweeting for a Coupon | Promo

To receive the coupon, part of a much larger sampling program the brand engages in on a regular basis, the tweeter is directed to the website to download the offer. So far about 300 coupons have been fulfilled for people who have successfully used geo-tagging that was verified to have been taken from a required location.

via Clif Bar Gets People Geo-tweeting for a Coupon | Promo

Puma Conducts ‘Scientific’ Research To See If Men Love Football More Than Their Wives [Video] – PSFK

Puma in partnership with researchers at the Bristol University, is trying to find out what men love more: their soccer team, or their partner. The research involved 20 Newcastle United fans where their stress levels were measured when researchers stuck needles into voodoo dolls that resembled their favorite players or their wives/girlfriends, while pictures of their ‘loved ones’ were also torn up.

 via Puma Conducts ‘Scientific’ Research To See If Men Love Football More Than Their Wives [Video] – PSFK.

Turning NYC’s Iconic MetroCard Into A Massive Urban Game

Mayday is proposing an alternative that could please critics on all sides of the table. Their idea is to let advertisers engage New Yorkers in an urban game, where each rider holds a key to unlocking a larger image with some embedded value. Think of it as a giant puzzle, where every MetroCard is a unique puzzle piece.

via Turning NYC’s Iconic MetroCard Into A Massive Urban Game | Co.Design.