There was a time when businesses could depend solely on the quality of their products to bring in new business. Success came from a company’s sole focus on delivering a dependable and highly functional product/service to the market. Today, that’s simply not the case. The majority of large brands have become marketing machines, competing against each other’s’ hype instead of being user-centric in the design of their products and services. Product differentiation has become a “me too” gimmick and is no longe
Cats are kinda cool, but there are a few things about these little critters that you might not about. No worries, here’s a infographic from Ryogo Iwata that’s got you covered (fortunately, not in cat fur).
Most organizations are reasonably good at gathering data on their users. But data often fails to communicate the frustrations and experiences of customers. A story can do that, and one of the best storytelling tools in business is the customer journey map.