Tag: Sports


The Future of Fitness Trackers with Yves Béhar

Yves Béhar is chief creative officer at fitness tracker company Jawbone and founder of US design and branding firm Fuseproject. Here, he shares his thoughts on the future of fitness trackers, their potential to improve healthcare and how to design a device that people will want to wear every day

Source: Track, Measure, Motivate – Creative Review

House of Vans at 50

Vans was founded in 1966 by brothers Paul and Jim Van Doren and their business partners Gordon Lee and Serge Delia. The brand’s first store was located in Anaheim, California and by the late 1970s, it had opened 70 shops in the state and gained a loyal following of West Coast surfers and skaters. Today, Vans has 415 shops around the world and two skate park-cum-entertainment venues in London and Brooklyn.

Source: Vans at 50 – Creative Review

RIP Joe Garagiola

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I remember fondly listening to radio broadcasts of the Twins with my grandfather. We would sit outside enjoying the perfection of a northern Minnesota summer as Herb Carneal would call the game over the pint-size transistor connection to Metropolitan Stadium. That summer, Rod Carew was flirting to hit 400 and Herb’s color commentary were my stories.

Baseball’s broadcast cathedral was NBC’s Game of the Week with Joe Garagiola (a last name I could never correctly pronounce) calling play-by-play with a playful style that was emblematic of the game. That’s the year baseball hooked me good. RIP Joe.

“Baseball is drama with an endless run and an ever-changing cast.”
– Joe Garagiola

Source: Joe Garagiola, MLB Announcer and Player, Dies at Age 90 | Bleacher Report

The Perfect Football Prank

The perfect football prank on an unsuspecting fan during the UEFA Champions League match between A.S. Roma and Real Madrid. Well played Heineken, well played.

Source: Heineken | The Dilemma

Zombies Get Faster In Brooks’s First-Ever Ad

Brilliant ad from Seattle-based Brooks Running as it launches its first-ever TV spot this month on NBC this during the Olympic marathon trials on February 13. The ad will provide a different take on the trials and tribulations of the zombie class and capture the transformative power of running. I better lace up my shoes.

Source: Zombies Get Faster In Brooks’s First-Ever Ad, “The Rundead” | Co.Create