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Don’t Call It Viral Marketing: The Story Behind Contagion’s Microbial Billboard

The jury is still out on whether the star-studded viral outbreak movie Contagion will be a Hollywood blockbuster, but don’t blame Patrick Hickey if it isn’t. The Scottish mycologist recently led a team that used living bacteria and fungi to create two sinister-looking billboards meant to lure, or scare, people into seeing the movie.

via Don’t Call It Viral Marketing: The Story Behind Contagion’s Microbial Billboard – ScienceInsider.