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Engage A Captive Audience: Bored Travelers Look for Branded Content – Brafton

​People love to travel, so much so that they turn to blogs for vacation ideas, on-site activity recommendations and to publish photos from their trips. Sometimes, people are less enthused about being in-transit, and they turn to branded content to keep them busy.

via Engage a Captive Audience: Bored Travelers Look for Branded Content – Brafton.