Dogfish Head teamed up with “cinemagraph”-makers Jamie Beck and Kevin Burg to document the process of creating their new gluten-free brew.

via Genius Marketing: Artsy Animated GIFs Show Beer-Making Process | Co.Design.

The Royal Dutch Mint has produced what is the first QR coded coin to celebrate the 100th anniversary of the mint in Utrecht. For those who know not about QR code , read up on Wikipedia here– it’s a brilliant technology that is definitely going to change the world we live in. A lot of you may already have had a brush with it without knowing. The coins will be limited edition and will be produced in silver as well as gold. The silver 5€ and gold 10€ will be issued on June 22, 2011. The code scans as http://www.q5g.nl

via QR Codes set a blingin – Is this the coin of the future? | The Rich Times.

To launch three new “extreme!” flavors of Mountain Dew in New Zealand, Mountain Dew and its agency did the extreme — they launched a giant pinball machine-shaped skate park.

via Mountain Dew And BBDO Make A Skate Park/Pinball Machine | Co.Design.

Scan the packaging in your supermarkets beer aisle, and you might get the impression that the beer industry is marketing to two completely different species. In one camp, you’ve got the craft beer drinker, who likes oil paintings of Queen Anne and will dissertate on the nature of hops at the drop of a mildly ironic porkpie hat. In the other, you’ve got the mass-market beer drinker, who like his beer wet. But Redhook, a 29-year-old, Seattle-based craft beer company with big ambitions, is hedging its bets that American beer consumers aren’t so starkly divided, that somewhere out there, there exists a gray area, where the extreme beer snob meets the dude for whom the high life is of the Miller variety.

via To Lure A New Type Of Consumer, Redhook Beer Rebrands Itself | Co.Design.

Knowledge was once power, but these days knowledge is expected.  We live in a culture of oversharing. We broadcast our every thought, opinion, and move as Facebook updates or tweets. There’s tremendous pride in being the first of your friends to post a good link or to start a popular thread.

via In Our Information Age, Secrecy Is Sexy. How Can Brands Create An Aura Of Mystery? | Co.Design.