There is a moment during every branding presentation I give when I offer something enormously valuable–for free. I tell clients to write down what is essentially the formula for successful branding employed by the best brands in the world. With their undivided attention and pens in hand, I summarize this formula for them in three words: Unify. Simplify. Amplify.
via $100K of Free Branding Advice, in Just Three Words | Co.Design.
To make life of the citizens easier, authorities and urban developers around the world have tried to improve the design as well as the facility of bus stops. Some succeeded. Below is one of the 17 coolest bus stops from around the world.
You don’t know Mark Coleran’s name, but you’ve seen his work. He’s the designer who creates the futuristic computer screens that characters in movies (like The Bourne Ultimatum, Children of Men, and Mission Impossible 3) use when saying things like “Enhance!” But now he’s the design director of Bonfire Labs, an agency who specifically hired him for his “fantasy user interface” (or FUI) skills.
via A Master of Sci-Fi Movie Gadgets Moves Over to the Real World | Co.Design.
“The dialogue around Super Bowl ads has changed–it literally used to happen at the water cooler, and now, the minute an amazing ad hits, the Twitter world goes crazy,” says Tor Myhren, chief creative officer of Grey New York. “I personally believe the YouTube view count is the single most important factor in judging the success of a Super Bowl ad.”
via Super Bowl Ad Stories: How to Measure Ad Success in the Digital Age | Fast Company.
A little over three years ago, Hal Curtis, creative director on Wieden+Kennedy’s Coke account, was wracking his brain for an idea for the next Super Bowl spot. “When you start to think about Coca-Cola,” he says, “you start to think, what are settings that have scale, that seem to be in the voice of Coke? Well, it’s a football game, a baseball game, a July Fourth picnic, a parade.” There. Curtis had it: a parade.
via Super Bowl Ad Stories: How a 12-Year-Old Rescued This Coke Ad | Fast Company.
