Full-service advertising agencies are challenged with integrating digital capabilities into their traditional media mix. Technology in the past 10 years moved advertising beyond interruptive one-way push messaging into a two-way participative context. To agencies this represents more than just a wealth of new media options; it requires an entirely new way of doing business. Here’s how the leaders are thinking.
via Andrew Cherwenka: How Full-Service Advertising Agencies Are Becoming Interactive.
Do we gain creative momentum as we grow older? Nicholas Delbanco tackles this subject with Lastingness.
What do you get when you combine the potential of HTML5 with Massimo Vignelli’s famous subway map? Thanks to Alexander Chen, you arrive with MTA.ME.
Boxed water sounds like a good idea, but it’s unlikely to replace environmentally damaging plastic bottles. Here’s why.
In 2007, New York City brought together key stakeholders to create a set of goals for the next city taxi cab. The project is called the Taxi of Tomorrow. Check out the Web site to learn more about the proposals. Â I already have and I’m liking the Ford.
