Its new animated promo, created by AMV BBDO for a UK audience, recounts historically significant events that have happened on a Monday to suggest that, if you think about it, ‘Mondays can be great.’
via Starbucks Stop Motion Video Shows The Upside Of Mondays [Video] – PSFK.
Foodie culture today seems loved and scorned in equal parts. Why? Feinschmeckers and gourmands have existed forever, yet food is suddenly a topic in culture at large. “Food has moved from physical necessity to the epicenter of constant attention through media, public opinion, and status,†write the researchers behind Food Thinking, a study of emerging food culture in European countries. “Suddenly, everything is about food!â€
Lucky Charms cereal, which for most of its 48-year history has targeted kids, is making a bigger play for adults in a new campaign expected to go national next year. For brand owner General Mills, the pot of gold at the end of the rainbow are the adults who as kids grew up with Lucky the Leprechaun and are apparently running back to him in search of some feel-good nostalgia.
via Lucky Charms Finds Gold With Adult Fans | Advertising Age.
More than 80% of the U.S. population, or a whopping 250,000,000 people, lives within 20 miles of a Starbucks. And over 30% of the U.S. population lives within a mile of one.
via Infographic: We’ve Become The United States Of Starbucks | Co.Design.
To receive the coupon, part of a much larger sampling program the brand engages in on a regular basis, the tweeter is directed to the website to download the offer. So far about 300 coupons have been fulfilled for people who have successfully used geo-tagging that was verified to have been taken from a required location.
