Tag: Innovation


How to Be More Creative – Forbes

According to research by Clayton Christenson, Jeff Dyer and Hal Gergersen — the co-authors of  The Innovator’s DNA — recent research has found that most creative skills are not a special gift conferred on us at birth by the Magical Gene Fairy.  They can be learned.  In fact, between 60 and 75 percent of our innovation skills are developed and fostered.

via How to Be More Creative – Forbes.

Why Innovation By Brainstorming Doesn’t Work | Fast Company

The conventional wisdom that innovation can be institutionalized or done in a formal group is simply wrong. Part of what we know about the brain makes it clear why the best new ideas don’t emerge from formal brainstorming. First, the brain doesn’t make connections in a rigid atmosphere. There is too much pressure and too much influence from others in the group. The “free association” done in brainstorming sessions is often shackled by peer pressure and as a result generates obvious responses. In fact, psychologists have documented the predictability of free association.

via Why Innovation By Brainstorming Doesn’t Work | Fast Company.