Tag: Social Media


The Day Old Spice Made The Earth Stand Still

I know that I’m late to the game throwing in our two cents about the Old Spice video barrage (if you call 14 hours late). This day-long campaign redefined “A-game” for creative folks across the planet. 87 short comedic YouTube videos about Old Spice shot in real-time, in a single day (oh, and throw in a voicemail message Website featuring Isaiah Mustafa generated to your phone for good measure).

Isaiah Mustafa as the "Old Spice Man"

Isaiah Mustafa as the "Old Spice Man"

C’mon Lebron

When the Celtics sent the Cavaliers home after a convincing game six win. It was Boston heading to the NBA Finals and the start of what has been noted as the LeBron James sweepstakes. New Yorker’s wasted no time marshalling the cities resource to convince LeBron that the Big Apple should be his new home.