A 3 weeks student project made at the University of Paris 8, department “Arts & Techologies de l’Image” via Factory by Mylène Guérin | flylyf.

Factory from Mylène Guérin on Vimeo.

Sometimes, we’re all in the mood for a thick and meaty infographic. Other times, especially Fridays, we’re in the mood for something that’s simply gorgeous and excellent, like these visualizations of iPhone-tracking data by Michael Kreil.

via Infographic Of The Day: iPhone GPS Data Looks Like Glowing Fireflies | Co.Design.

The Super Bowl, despite being a decent game this year, is a pretty fascinating marketing event.  Our culture, which will generally go to great lengths to avoid commercials, will, on this one day of the year, pay as much attention to the advertising as they do to the entertainment programming that it’s interrupting.

via GroupOn Fail: How to Measure Super Bowl Success | Point Oh!.

“The dialogue around Super Bowl ads has changed–it literally used to happen at the water cooler, and now, the minute an amazing ad hits, the Twitter world goes crazy,” says Tor Myhren, chief creative officer of Grey New York. “I personally believe the YouTube view count is the single most important factor in judging the success of a Super Bowl ad.”

via Super Bowl Ad Stories: How to Measure Ad Success in the Digital Age | Fast Company.

A little over three years ago, Hal Curtis, creative director on Wieden+Kennedy’s Coke account, was wracking his brain for an idea for the next Super Bowl spot. “When you start to think about Coca-Cola,” he says, “you start to think, what are settings that have scale, that seem to be in the voice of Coke? Well, it’s a football game, a baseball game, a July Fourth picnic, a parade.” There. Curtis had it: a parade.

via Super Bowl Ad Stories: How a 12-Year-Old Rescued This Coke Ad | Fast Company.