Creative Critique: Pepsi’s New Logo

Here’s the new Pepsi logo, what do you think?

Source: Advertising Age; By: Natalie Zmuda

Omnicom’s Arnell Group was tapped to work on the redesigns. Pepsi would not discuss what it’s paying for the revamp, but experts estimate the cost for a top firm to work five months at north of $1 million. Consumers won’t see a new campaign until 2009.

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