A host of shiny new tablets have joined Apple’s iPad. Both Apple and Google have rolled out subscription plans geared for media. Advertising is in recovery. The pendulum appears to be swinging from technology back to content. In short, it’s a time of opportunity for media; the question is how to seize it. That’s the challenge for Michael Wolf and Anil Dash, co-founders of Activate, a digital consultancy built to help media navigate opportunities ahead.
via Amid New Devices and Tech, Media Retakes Driver’s Seat – Advertising Age – Digital.