Best Buy to Match Online Prices –

Research on showrooming suggests that while only a fraction of shoppers use mobile phones in stores to compare prices, many do go home and check what competitors are charging online. A survey by retail consultancy AlixPartners this summer found that in the prior 12 months, 33% of respondents— and 43% of electronics buyers— bought something online after checking it out in a store first.

via Best Buy to Match Online Prices –