Blog


Getting To The Bottom Of What Clients Think Of Agencies – Forbes

Big agencies handle the majority of advertising dollars, but they don’t articulate a better value proposition to clients, and 73% of the panel believes that small and medium size agencies are more creative. The advertising holding companies fair even worse, and 85% think that they have not improved service to clients, and view them as inefficient and unable to overcome internal territorial disputes.

via Getting To The Bottom Of What Clients Think Of Agencies – Forbes.