Don’t believe me on anecdote alone? Take a gander of these statistics from Google: “4 in 10 shoppers visited a store in person or online as a direct result of watching a video,” and “34 percent of apparel shoppers said they were more likely to make a purchase after viewing an online video ad.” Eliminating the barrier between viewing and purchase is the only way to improve those already impressive statistics.

via How Shoppable Video Will Add the Next Layer of Interaction to Video Engagement | The Agency Post.