Here’s my take on the “Thank You” LinkedIn email that’s flooding the inbox of millions of its members. I can count on one hand the number of companies that I do business with that say “Thanks” in a prominent way over the past year…fiveâ€¦out of hundreds.Â
It’s easy for digital types to play “see the forest through the trees” and attach whatever point (snarky, analytical, or sincere) to this 1%, 5%, and 10% email campaign – because they’re a massively prevalent digital company in our lives.
A company thanked me for their success Â – Bravo. Is it a $50 off servicing my car at Volvoâ€¦no. But I just named two of the five companies that prominently said â€œThanksâ€ to me this year.Â
Is there a business rule behind saying â€œThanksâ€ to customers…sure.
Are many of us sharing this act of appreciation with one anotherâ€¦yup.
I understand that I roll with a skeptical bunch. So, itâ€™s easy to see a company that would send a thank you note as nothing more than a cynical attempt at being sincere. And, I would never expect a â€œThank Youâ€ email from LinkedIn to captivate a Svengali hold on my colleagues.Â
But, if I were advising LinkedIn – with the goal to help make the company better â€“ I would quickly identify that itâ€™s the millions of people who post profiles on the site who are intrinsic to LinkedIn’s success.
I too would recommend that the company start â€˜showing the loveâ€™ back to its network of members by deploying a smart and authentic laundry list of Simon Sinek, Tony Hsieh, Seth Godin (and more) â€“ type customer engagement tactics and strategies â€“ starting with an email similar to the 1%, 5%, and 10% that many of us have received â€“ and treat folks who volunteer to post information on LinkedIn better than other guys (Iâ€™m talking about you Facebookâ€¦tell me again why I canâ€™t move my Instagram photos posted on my page into other albums on my profile?).