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The Hottest Trend In Small-Biz Branding: Old-Timey Logos | Co.Design

There’s also a yearning, even among upstarts, to be identified as heritage brands. As the editors point out: “Brand logos that–however remotely–borrow designery attributes from emblems, blazons, and family crests, play on heritage, and it seems somewhat secondary whether the brands they represent have one or not.” So if you’re looking to impart a “vintage” patina on a brand, all you have to do is slap an emblem on some T-shirts–and voilà, instant history.

via The Hottest Trend In Small-Biz Branding: Old-Timey Logos | Co.Design.