Heineken introduced a ‘smart’ beer bottle that can interact with other bottles, its surroundings, and the people around it, at Milan Design Week. ‘Heineken Ignite‘ is a new innovation from the brand that demonstrates its commitment to “using pioneering technology and design to create inventive new ways to experience the product and the brand.”

via Heineken Creates Interactive Bottle That Responds To Drinkers – PSFK.