Chicago-based photographer and storyteller, Paul Octavious has begun a mission to “match all the PANTONE  colors to things I find in everyday life.” In the new series, aptly called ‘#ThePantoneProject,’ Octavious captures images of his hand holding up a PANTONE swatch that matches identically with the background environment.

via Photographer Matches Pantone Swatches With Everyday Life – PSFK.