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How to Ditch Marketing And Make Friends – Harvard Business Review

There’s a chasm widening between old school and new school marketers. New school marketers, typically those closer to social marketing channels targeted at Millennials, are telling me they’re having a hard time getting their projects funded internally because old school marketers in the C-suite don’t understand the new context and metrics driving social marketing.

via How to Ditch Marketing And Make Friends – Harvard Business Review.