We’ve all heard the adage that brands are supposed to behave like people on social media. You know your friends who are always first to tell you about some new social platform, who had already made a dozen Vine videos when you decided to give it a try? There are marketers like that too.
The latest phenomenon in frozen pop culture has arrived . . . #OreoSnackHacks https://t.co/j84IwiYkLE
— Oreo Cookie (@Oreo) July 25, 2013
Source:Â Early Adopter Brands That Try New Technology First | Advertising Age.