IBM Thinks Big About Design Thinking


Photo: Tom Bricker, Creative Commons 2.0

IBM is not a design company. Of its nearly 400,000 employees, few could rightly be described as aesthetes; of its assorted products, many seem to be of the “function over form” variety. And yet, if you look past its pocket-protector reputation, there’s little doubt that IBM is angling—more aggressively than any corporation of its size—to become a leading design company in the most literal sense of the phrase

Source: IBM’s Got a Plan to Bring Design Thinking to Big Business | Wired