Disruption and innovation are the mantras of the day. This is not just a management fad. These have become cornerstones of competitiveness.Â Technologyâ€”in particular the digitization of the enterpriseâ€”is having a profound impact on todayâ€™s businesses. It is accelerating market shifts, enabling the creation of new business models.
Source: Managing for Disruption: Lessons in Building Brand Clarity | Branding Magazine