Design Thinking for Advocacy by Christine Prefontaine
Design thinking involves developing empathy for visitors, discovering opportunities, generating user-centered solutions, and building and testing prototypes. From executive directors to front-line staff, I’ve worked with people at all organizational levels on applying this process to challenges ranging from the development of new digital products to the reimagining of visitor experiences.Following are the most common errors I have observed, with examples of how to overcome them. My hope is that by outlini
