More than 80% of the U.S. population, or a whopping 250,000,000 people, lives within 20 miles of a Starbucks. And over 30% of the U.S. population lives within a mile of one.
via Infographic: We’ve Become The United States Of Starbucks | Co.Design.
More than 80% of the U.S. population, or a whopping 250,000,000 people, lives within 20 miles of a Starbucks. And over 30% of the U.S. population lives within a mile of one.
via Infographic: We’ve Become The United States Of Starbucks | Co.Design.
Research on showrooming suggests that while only a fraction of shoppers use mobile phones in stores to compare prices, many do go home and check what competitors are charging online. A survey by retail consultancy AlixPartners this summer found that in the prior 12 months, 33% of respondents— and 43% of electronics buyers— bought something online after checking it out in a store first.
Procter & Gamble landed in a top 3 slot in our very own list of best ads from the 2012 Olympics. Now the brand has earned an accolade that’s perhaps, marginally, more prestigious–its “Best Job” spot won best commercial in Saturday’s Creative Arts Emmys.
A recent Google research project found that 80% of searches on smartphones are spontaneous, as opposed to planned, and nearly half of those are goal-oriented. Often those goals are purchases and, to Jonathan Alferness, this is evidence of mobile’s role as a bridge — and an extremely valuable one — from the digital world to the physical one.
via How Mobile Can Be A Bridge to In-Store Shopping | Digital – Advertising Age.
Ever find yourself ditching the mall and shopping from the comfort of your bedroom? Recently, Lab42 noticed a surge in online shopping and wanted to find out more about this phenomenon.
via 45% of Shoppers Buy Items Online They Wouldn’t In Person | Lab42