Harvard Business Review found that companies who successfully implement a customer experience strategy achieve higher customer satisfaction rates, reduced customer churn and increased revenues.

via 7 Ways to Create a Customer Experience Strategy | SuperOffice

Here’s an obligatory “I went to the Guthrie Theater” photo of the Gold Medal Flour sign. Seriously, check out this season’s production of ‘A Christmas Carol’. Minneapolis, Minnesota. November 26, 2016

Milton Glaser’s 87-year love affair with New York is a fable of the city itself, beginning in one era of economic and ethnic division, the 1930s in the South Bronx, and arriving now in another one, with different fault lines and promises. Along the way, his I ♥ NY logo, first drawn on a scrap of paper in the back of taxi, has declared that love in a nearly universal language, understood in every corner of the planet.

Source: Milton Glaser Still Hearts New York | New York Times

It’s an attitude, a term of approval, and today, as much as any of these things, it’s a game of superficially rebellious status-chasing, centered on consumerism.

Source: The neuroscience of “cool” — Quartz

Natakhtari Brewery’s Old Irish, a Georgian (country) beer created a fantastic virtual reality campaign that transports folks along a journey about what makes their drink “100% Irish.”